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Helping to create (from the ground up) a new design-centred innovation capability for Royal Dutch Shell across the world.
SHELL - DIGITAL INNOVATION HUBS
This initiative set out to develop and deliver digital products and services through design, lean innovation and agile methodologies, coupled with new technologies and a Product management mindset, to address real opportunities and wicked problems across the business.
Described as 'a start-up within an enterprise', it is both modern and nimble as well as being able to shape complex global enterprise challenges. It’s ambitions and raison d'être however are even more important...
"Most of them ask me what the future of Shell is! This is it….what you are doing here, listening to customers, increasing the stickiness with them, in a human centred approach and iterative way."
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Mr. Charles (Chad) Holliday, Ex-Shell Chairman
We established and scaled this capability to deliver significant value, but also to accelerate Shell’s Digital Transformation.
$300m+
Products and initiatives have gained or saved over $300m for Shell
4
Hubs around 
the world in Houston, London, Amsterdam and Bangalore
60+
Large projects, products, programmes, strategies and new ventures
295
Up to 295 people involved
WHAT DID WE DO
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Strategy
Helping launch and shape a series of hubs across the world with an entrepreneurial culture and the long term goal of changing the wider Shell organisation
Methodology
Creating a holistic human-centred innovation methodology (combined with Product Management) that forms a rigorous approach for teams to tackle complex problems
Talent & Expertise
Hiring, managing and mentoring design teams, spanning from Design Research to Strategic, Service, UX and UI Design
Design & Delivery
Managing evolving and executing the Design and Innovation proposition for a wide variety of projects, products and initiatives across all lines of business
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DELIVERED WORK
Digital transformation strategy
Taking the enterprise which did not have any Product, Design capability, and a legacy technology stack towards digital maturity.
A universal methodology
Setting a standardised (yet flexible) way to how all briefs and opportunities were approached and delivered.
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Digital product build
Total modernisation of how Digital Products and platforms were built. From Product Management to Product Design, React Native , Python and DevSecOps.
Capability led OKRs coupled with culture change
While Objective Key Results provided a quantitative way to measure performance and success, whe wider managed culture change was truly key.
Design career framework
As this was the first time a design discipline and its practitioners existed in Shell, a career pathway was needed to nurture employee value proposition and futures.
DesignOps & Design System
​Creating the Shell Design System that flexes across all lines of business. Introducing new tooling such as Figma and Miro.